What Italian bookmakers are and why to choose them
By "Italian bookmakers" we mean two distinct categories: operators with a registered office in Italy (such as Snai, Eurobet, Sisal, Lottomatica, Goldbet, Betflag) and all bookmakers — Italian or foreign — that have obtained the licenza ADM to operate legally in the Italian market. Both categories are equally safe and regulated, but they have different features worth knowing.
The Italian sports betting market is among the most regulated in Europe. The ADM (Customs and Monopolies Agency, formerly AAMS) grants a license only after verifying solid financial standing, IT security, protection of player funds and compliance with responsible gambling rules. The ADM license is a guarantee of reliability, transparency and respect for responsible gambling regulations.
Choosing an Italian bookmaker — or in any case one with an ADM license — means having the certainty that winnings will be paid, that your funds are safe even if the bookmaker becomes insolvent, and that in case of problems you can appeal to the ADM, a state body with concrete powers of intervention.
18+ | T&C Apply | Play Responsibly | Sponsored content
The best Italian bookmakers in 2025
After in-depth testing of odds, bonuses, platforms, withdrawal times and customer service quality, we selected the ADM-licensed bookmakers that offer the best overall experience for the player in 2025.
Our methodology evaluates six criteria: security and ADM license (25%), odds quality (25%), bonuses and promotions (20%), platform and app (15%), payment methods (10%), customer support (5%).
The best Italian betting sites are Snai, Eurobet, Lottomatica, Sisal and Betflag, each with features that make them suited to different player profiles.
Comparison table of Italian ADM bookmakers 2025
The table below compares the main ADM-licensed operators available in Italy. The data is updated monthly by our team. Before registering, always check the current conditions on the official site.
| Bookmaker | Based in | Lic. ADM | Sports Bonus | Odds (football) | Cash Out | App | Voto | Go |
|---|---|---|---|---|---|---|---|---|
 William Hill
|
🇬🇧 Londra | 16044 | €100 | ★★★★★ | ✅ | ✅ | 9.7 | Go → |
 22bet
|
🇨🇾 Cipro | ADM | €100 | ★★★★★ | ✅ | ✅ | 9.5 | Go → |
 Eurobet
|
🇮🇹 Roma | 16012 | €100 | ★★★★★ | ✅ | ✅ | 9.4 | Go → |
 Bwin
|
🇦🇹 Vienna | 16013 | €100 | ★★★★☆ | ✅ | ✅ | 9.3 | Go → |
 Betsson
|
🇮🇹 Italia | ADM | €100 | ★★★★☆ | ✅ | ✅ | 9.1 | Go → |
 Admiralbet
|
🇦🇹 Vienna | 16048 | €100 | ★★★★☆ | ✅ | ✅ | 9 | Go → |
 888Sport
|
🇮🇹 Italia | ADM | €100 | ★★★★☆ | ✅ | ✅ | 9.2 | Go → |
 Paripesa
|
🇮🇹 Italia | ADM | €100 | ★★★★☆ | ✅ | ✅ | 9 | Go → |
 Leovegas
|
🇮🇹 Italia | ADM | €100 | ★★★★☆ | ✅ | ✅ | 8.9 | Go → |
 Starvegas
|
🇮🇹 Italia | ADM | €100 | ★★★★☆ | ✅ | ✅ | 9 | Go → |
 Betlabel
|
🇮🇹 Italia | ADM | €100 | ★★★★☆ | ✅ | ✅ | 9 | Go → |
 Starcasino
|
🇮🇹 Italia | ADM | €100 | ★★★★☆ | ✅ | ✅ | 8.9 | Go → |
⚠️ Bonuses and odds are subject to change. Always check the T&C on the bookmaker site. 18+ | T&C Apply.
History of Italian betting: from paper slips to digital
The sports betting market in Italy has a long and peculiar history, closely tied to the state gambling monopoly until the 2000s. Understanding this history helps explain why Italian bookmakers have different characteristics from operators born directly online.
Le origini: agenzie ippiche e Totocalcio
Long-established pre-2010 bookmakers such as Snai, Sisal and Lottomatica were born in this very period. Snai started as a licensee for horse-racing betting, while Sisal was already the historic operator of Totocalcio and SuperEnalotto. Sports betting was handled almost exclusively through physical agencies.
La liberalizzazione AAMS
With the liberalisation of the Italian online betting market, the AAMS (later ADM) began issuing licenses to private operators. Eurobet was among the first to obtain a license for online betting, quickly followed by other national and international operators. The market opened up definitively with the 2006 Bersani decree.
The boom of international operators
The 2010-2015 period saw the arrival of the big international operators: Bwin, StarVegas and LeoVegas obtained the ADM license and brought more advanced technology standards, quality mobile apps and more competitive odds to the Italian market.
The 2025 online gambling reform
With the reform of 13 November 2025, gambling in Italy entered a new regulatory phase with much stricter standards to protect players. Registration via SPID or CIE became the standard, making opening a gaming account faster and safer.
Advantages of Italian bookmakers over foreign operators
-
Customer support in your language
Italian bookmakers offer phone, chat and email support in native Italian, often with extended hours (8:00-22:00). For anyone with a problem on a withdrawal or a blocked account, communicating in their own language is essential. -
An offering built on the local market
Serie A, Serie B, Coppa Italia, regional leagues, Italian horse racing: Italian bookmakers dedicate significant resources to the events that interest the local public, with deeper markets and real-time updates. -
Local payment methods
PayPal, Postepay, Italian SEPA transfers, Skrill, Italian Visa and Mastercard cards: bookmakers with a strong presence in Italy accept all the payment methods common to local players, without the complications of international circuits. -
Reti fisiche (punti vendita)
Snai, Sisal, Lottomatica and Eurobet have widespread networks of physical agencies across the whole country. You can deposit, withdraw or play offline too, a concrete guarantee of solidity and local presence. -
Knowledge of the local market
Odds on Serie A, horse-racing predictions, promotions on major Italian football events: Italian bookmakers tend to offer products more finely tuned to the tastes of local bettors. -
Full ADM protection with no intermediaries
In case of a dispute with an Italian bookmaker based in Italy, ADM procedures are faster and the jurisdiction is Italian. You do not have to appeal to Maltese or British bodies.
Disadvantages and limits of Italian bookmakers
-
On average less competitive odds on international markets
Bookmakers with a predominantly Italian presence tend to have slightly higher margins on less-followed international leagues (Bundesliga, Ligue 1, Premier League) than operators of British or international origin. -
Meno sport di nicchia
Cricket, AFL, American baseball, Asian sports: the offering of Italian bookmakers focuses on the most-followed sports in Italy, with lower coverage than Bet365 or William Hill for those seeking exotic markets. -
Less generous bonuses on some recurring promotions
Italian bookmakers tend to be more conservative on weekly bonuses and ongoing promotions than international operators that compete on broader markets. -
Less modern interfaces on some long-established operators
Platforms like Sisal and Lottomatica have been deeply renewed in recent years, but some long-established Italian bookmakers still have less intuitive interfaces than the UX standards of the big international operators.
ADM license: how to check whether a bookmaker is legal
The ADM license is the only legal guarantee for betting safely in Italy. Here is how to verify it and what it concretely guarantees you.
How to verify the ADM license
- Look for the license number in the footer of the bookmaker site (e.g. "ADM license no. 16032")
- Check on adm.gov.it in the list of authorised licensees
- Check that the site shows the ADM/AAMS logo in the footer with a verifiable link
What the ADM license guarantees
- Player funds kept separate from company funds
- Withdrawals processed within 5 business days
- Guarantee fund in case of bookmaker insolvency
- Obligation to offer responsible gambling tools
- Option of a formal complaint to ADM
- Banned from blocking accounts without documented reason
Main ADM license numbers
| Bookmaker | Licenza |
|---|---|
| Snai | 16032 |
| Eurobet | 16012 |
| Sisal | 16020 |
| Lottomatica | 16010 |
| Goldbet | 16009 |
| Betflag | 16008 |
| Bwin | 16013 |
| William Hill | 16044 |
Siti da evitare assolutamente
Any site that accepts players without showing a verifiable ADM license number should be avoided. The warning signs: a .com or .net URL without .it, no ADM license number, disproportionate bonuses (e.g. "1000% on deposit"), inability to verify the license on adm.gov.it.
Payment methods on Italian bookmakers
Italian bookmakers generally offer a wider range of "local" payment methods than purely international operators. Here is what to expect.
Postepay / Prepaid Card
Postepay is the most widespread payment method among Italian bettors. All ADM-licensed bookmakers accept it for deposits. Available in both Evolution and standard versions. Withdrawals require identity verification.
PayPal
Very widespread in Italy, PayPal is accepted by most ADM bookmakers. Note: after the 2023 restrictions, some operators temporarily removed it. Always check current availability on the bookmaker site.
SEPA Bank Transfer
SEPA transfer is available on all ADM bookmakers and has no additional fees. It is the slowest method but ideal for withdrawals over €500. It requires full identity verification (KYC).
Skrill / Neteller
E-wallets popular among regular bettors for fast withdrawals. Note: Skrill may limit accounts it detects as linked to matched betting or systematic arbitrage.
Visa / Mastercard
Credit and debit cards are accepted by all ADM bookmakers. Note: some Italian banks block transactions to gambling operators. If you have problems, use PayPal or an e-wallet as an intermediary.
PaySafeCard
Available at tobacconists, newsstands and betting shops across Italy. Useful for those who want to control their gambling budget. Not usable for withdrawals: you will need to register another method to cash out winnings.
How to register on an Italian bookmaker with SPID
Since 2022, registering with ADM bookmakers has become much faster thanks to integration with SPID (Public Digital Identity System) and CIE (Electronic Identity Card). With the 2025 online gambling reform, opening an account with an ADM bookmaker has become simpler and safer thanks to SPID or CIE.
Choose the bookmaker and go to the official site
Always access via the direct URL (snai.it, eurobet.it, etc.) or via the verified link on bookmakkers.com. Avoid promotional links from unverified sources. Make sure the site shows the ADM license number in the footer.
Click "Register" and choose the method
Most ADM bookmakers now offer registration with SPID o CIE — the process takes less than 2 minutes and automatically verifies your identity. Alternatively, choose traditional registration with email, tax code and ID document.
Complete KYC verification
If you do not use SPID, upload a copy of your ID document and tax code. ADM bookmakers are required by law to verify identity before allowing withdrawals. Do it right away — do not wait until you have winnings to withdraw.
Make your first deposit and activate the bonus
Use the payment method you prefer. If you want to activate the welcome bonus, check that the selected method is among those valid for the bonus (some prepaid cards may be excluded). Read the bonus T&C before depositing.
Set your gambling limits
All ADM bookmakers offer responsible gambling tools: daily/weekly/monthly deposit limits, temporary or permanent self-exclusion, cooling-off periods. Set them up before you start betting — it is a sign of intelligence, not weakness.
Reviews bookmaker by bookmaker
Here is the summary card for each operator in our ranking. For the full review with detailed analysis of odds, app and support, click "Full review".
Bookmaker con licenza ADM, disponibile in Italia.
Bookmaker con licenza ADM, disponibile in Italia.
Bookmaker con licenza ADM, disponibile in Italia.
Bookmaker con licenza ADM, disponibile in Italia.
Bookmaker con licenza ADM, disponibile in Italia.
Bookmaker con licenza ADM, disponibile in Italia.
Bookmaker con licenza ADM, disponibile in Italia.
Bookmaker con licenza ADM, disponibile in Italia.
Bookmaker con licenza ADM, disponibile in Italia.
Bookmaker con licenza ADM, disponibile in Italia.
Bookmaker con licenza ADM, disponibile in Italia.
Bookmaker con licenza ADM, disponibile in Italia.
FAQ — Frequently asked questions about Italian bookmakers
The best ADM-licensed Italian bookmakers in 2025 are Snai (long-standing leader, excellent on horse racing), Eurobet (richer bonus, competitive odds), Goldbet and Betflag (excellent football odds), Sisal (best app) and Lottomatica (solidity and tradition).
The choice depends on your profile: for the best odds pick Goldbet or Betflag; for the biggest bonus Eurobet or Snai; for the mobile app Sisal or Lottomatica.
ADM (Agenzia delle Dogane e dei Monopoli) is the Italian state body that regulates legal gambling. The ADM license guarantees the player: funds kept separate from company accounts, withdrawals processed within 5 working days, a guarantee fund in case of insolvency, and the right to file a formal complaint with mandatory intervention powers held by the ADM.
Not safer in absolute terms, but they offer more direct legal protection for the player. The main difference is not the nationality of the head office, but the presence of an ADM license. A foreign bookmaker with an ADM license (William Hill, Bwin) offers the same protections as an Italian one.
The practical advantages of Italian bookmakers are: support in your language, local payment methods (Postepay, PayPal IT) and a network of physical shops.
Registration with SPID is the fastest and safest method: 1) click "Register" on the bookmaker site; 2) choose the "Log in with SPID" option; 3) select your SPID provider (Poste ID, SPID SielteID, Namirial, etc.); 4) complete authentication with your username/password and OTP; 5) the bookmaker automatically receives your verified data — the account is active in 2 minutes.
Snai is historically the most recognizable brand in Italian betting, with over 30 years in the industry. It is undoubtedly reliable, but not necessarily the best value for odds. It excels on horse racing and has a sports bonus of up to €1,500. For odds on international football, Goldbet and Betflag are often better.
No. In Italy, betting winnings on ADM-licensed bookmakers are tax-free for the player. The tax is already included in the odds and is paid by the bookmaker. You receive the net winnings without having to declare anything on the 730 form. This rule applies to all ADM bookmakers, Italian or foreign.
For Italian football (Serie A, Serie B, Coppa Italia), Goldbet and Betflag are historically the most competitive. Eurobet excels at live betting. For international competitions, William Hill and Bwin (both ADM-licensed) often offer better odds than purely Italian operators.
The optimal strategy is to keep 2-3 active accounts on different bookmakers and choose the best available price each time.
🇮🇹 Find the Italian bookmaker that suits you best
Every operator in our ranking has a verified ADM license, conditions checked by the Bookmakkers team and support in your language.
18+ | Play Responsibly | T&C Apply | Content verified by Bookmakkers